A brand designed to hang
As a newly acquired business, this client knew he needed a brand new look to complement his vision for the future. From referral to AO advocate, New Holland Engineering has quickly seen the benefits of partnering with our Awesome team.
We created a truly unique logo mark and identity system.
Structured, modern and simple, the design elements for this logo lockup work together to represent both the straight forward nature of the business and simple characteristics of product. The intertwined NH display the very shape of the gutter hangers. The clean lines and bold styling reinforce the strength and dependability this brand promises.
We designed business cards, letterhead, mailing labels, envelopes and more.
We built a website that made it simple for our client to own and manage.
When it comes to websites each client is very different. However, one thing we keep hearing is that more and more companies want to have better ownership over their website and more ability to manage and update at will. For this reason, we believe in building websites that fit each client’s capacity and ability. We built New Holland Engineering’s website in Squarespace so that our client could manage their domain registry, yearly hosting, maintenance and email marketing all in one place. We’re a Squarespace Circle Member which means we get great support when needed and we are really good at making custom websites in this environment.
We created a direct mail campaign that got results.
When it came to getting the word out to customers and prospects, we worked with our client to create something that was sure to demonstrate value and incentivize responses. We developed a direct mail campaign that offered recipients free samples to test out for themselves. This program not only put product in customers hands, but also announced the new brand in a memorable way.
The direct mail postcard promoted the free samples, displayed the product offering, available options and directed all to a targeted landing page for collecting information and orders.
BY THE NUMBERS
1500 mailing addresses
50 responses
20 free samples shipped
6 new customers added
Over 10,000 pieces sold
All within the first two weeks
Like what you see?
We like to get to know each other a little better before we dive in. Send us message and we’ll be in touch soon.